Co-Founder & CMO

Alejandra
Romero

Chef and creative force behind the flavor, design and experience of a multi-brand hospitality group.

Based inMiami, FL
In the field7+ years
DisciplineChef · Author · Founder
Alejandra Romero
01 — Profile

A chef who builds brands.

Alejandra Romero
Alejandra Romero · Keik Concepts

Alejandra Romero is a Venezuelan-American chef, author and Co-Founder & CMO of Keik Concepts — where she leads brand, design and the culinary experience across the group’s ventures: Keik Restaurant & Bakeshop, Aleana Bakery, franchising and concept consulting. A recognized specialist in large-scale food production, she is co-author of two books and has been honored by the Mara de Oro Foundation for her international culinary projection.


“Every brand we build sells the same thing: a moment worth remembering.”

02 — The Group

The group she helped build.

As Co-Founder & CMO, Alejandra leads brand, design and the culinary experience across a Venezuelan-founded, Miami-built hospitality group.

01

Keik Restaurant · Bakeshop

A full-service New American restaurant & patisserie — breakfast, brunch, lunch, dinner and dessert. Three locations across Miami, a fourth coming soon.

Visit →
02

Aleana Bakery

The group’s production bakery & commissary — large-scale, standardized pastry and product for every location and for retail.

In the group
03

Keik Franchise

A proven, systemized model now expanding through franchising across Florida — and beyond.

Visit →
04

Concept Consulting

Consulting and concept development for new restaurant & hospitality ventures — from idea to opening.

In the group
05

Books & Education

Two published books and online courses that pass on the craft and the business of building a hospitality brand.

In the group
Alejandra Romero
Alejandra Romero · Miami, FL
03 — Story

From a home kitchen to a commissary and a group of brands.

Human resources, culinary craft and production at scale.

2014

Trained as a chef

Alongside a degree in Human Resources Management, Alejandra earns her advanced certificate in professional haute cuisine at La Casserole du Chef in Caracas.

2017

Leading kitchens in Miami

Joins Bocas Group in Miami as pastry chef and head cook, developing dessert recipes and standardizing production across a multi-restaurant group.

2018

Founds Aleana Bakery

As owner and production manager she builds a commissary that produces at scale — up to 15,000 ham breads and 40,000 hallacas a season for Sedano’s, Winn-Dixie and Bravo supermarkets.

2020

Co-founds Keik

Builds the team and the kitchen from the ground up as Chief Human Resources Officer and Kitchen Manager — shaping the culture and the menu.

2022

Brand leader, author & speaker

Becomes Chief Marketing Officer of the franchise, co-authors her first book, speaks at FIU’s franchise forum, and is honored by the Mara de Oro Foundation.

2023

Recognized & invited to judge

Wins the ATO Awards Gold category for seven-figure sales, serves as a competition juror, and joins the Venezuelan-American Chamber of Commerce.

2025

Honored by city & county

Recognized by the Mayor of Doral and named Citizen of the Month by the Miami-Dade Sheriff’s Office; earns her ServSafe Manager certification.

Today

Brand, production & culture

She leads brand, marketing and large-scale production across a multi-brand group of 80+ people — featured on Telemundo, in Forbes and in Miami New Times.

04 — By the numbers
7+Years in the industry
40k+Hallacas per season
80+Team members
$8M+Annual revenue
2Books published
05 — Keik Restaurant

The flagship brand.

A full-service New American restaurant & patisserie — three locations across Miami, with Miami Lakes coming soon.

Flagship

Doral

1450 NW 87th Ave, Suite 110, Doral, FL 33172
(305) 640-5160
View map →
Corporate

Pembroke Pines

11033 Pines Blvd, Pembroke Pines, FL 33026
(786) 822-4090
View map →
Franchise

Kendall

11735 SW 147th Ave #1, Miami, FL 33196
(786) 770-8914
View map →
06 — Books & Courses

Authors, not just operators.

Two published books and an online course that pass on both the craft and the business.

Cocina tu Navidad

Cocina tu Navidad

Festive Venezuelan recipes to cook the holidays at home.

View →
A Journey of Entrepreneurship

A Journey of Entrepreneurship

The story of Keik Bakeshop — passion, grit and building a brand.

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Cocina tu Navidad — Online Course
Online Course

Cocina tu Navidad — Online Course

The online course with Ale & Wil, on Hotmart.

View →
07 — Press & Media

Covered from Miami to Forbes.

Selected features across print, digital and national television — plus guest-chef appearances and speaking at Florida International University.

08 — Awards & Honors

Recognized work.

Distinctions for culinary craft, business results and community impact.

Mara de Oro Award

Recognized for mass-production culinary work of great international projection by the Mara de Oro Foundation.

View proof →

ATO Awards — Gold

Winner in the Gold category for achieving seven figures in sales at Keik Doral.

View proof →

City of Doral

Recognized by Mayor Christi Fraga for her contribution to the community (2025).

View proof →

Citizen of the Month

Named Citizen of the Month by the Miami-Dade Sheriff’s Office (2025).

View proof →

FIU Forum — Speaker & Juror

Speaker at FIU’s forum “Franchises: what you need to know” and juror at the We Love Fiestas Bootcamp.

View proof →

Venezuelan-American Chamber

Member of the Venezuelan-American Chamber of Commerce of the United States (since 2023).

Ale y Wil

Lo que aprendimos haciéndolo.

Cursos de cocina venezolana y herramientas de costeo y operación para dueños de restaurantes. Todo lo que construimos juntos, en un solo lugar.