Culinary Operations Executive · Author · Co-Founder

Alejandra Romero

HR & Culinary Operations Executive and Co-Founder of Keik Concepts — owner of Aleana Bakery and the Love Keik Bakeshop brand.

A Human Resources and Culinary Operations Executive with more than 7 years leading in the U.S. food and hospitality industry, Alejandra Romero specializes in high-volume production and building high-performance teams. Co-founder of Keik Concepts, she helped turn a $200 idea into a multimillion-dollar brand covered across Miami and national media.

Alejandra Romero and Wilfredo Ulacio, founders of Keik Concepts
$8M+annual revenue
3
Restaurants open + more coming
4
Companies under Keik Concepts
2
Published books
21+
Combined years in gastronomy
The Founders

Two chefs, one shared vision

Partners in life and in business, blending American flavors with modern pastry technique and Latin heart.

Alejandra Romero, co-founder of Keik Concepts and culinary operations executive

Alejandra Romero

Co-Founder · HR & Culinary Operations Executive · Chef

A Human Resources and Culinary Operations Executive with more than 7 years of progressive leadership in the U.S. food and hospitality industry. Co-founder of the Love Keik Bakeshop brand and owner of Aleana Bakery, our dessert factory.

A specialist in high-volume production — overseeing tens of thousands of seasonal goods — building high-performance teams and leading strategic brand positioning.

Mass Production Specialist B.S. Human Resources ServSafe Manager Haute Cuisine Certified
Wilfredo Ulacio, founder and CEO of Keik Concepts and pastry master chef

Wilfredo Ulacio

Founder & CEO · Pastry Master Chef · Business Leader

A Pastry Master Chef and Business Leader with over 14 years in gastronomy, specialized in creating innovative concepts and products that go viral on social media — generating real impact on brand visibility and recognition.

As CEO and Founder of Keik Concepts, his goal is to take the brand to national and international scale, always standing out with innovative and unique processes.

Mara de Oro Award Goldman Sachs 10KSB B.S. Accounting Haute Cuisine Certified
Keik Concepts logo The Corporation

Keik Concepts

Our parent company — the umbrella that develops, operates and scales every brand we create.

Restaurants & Bakery

Love Keik Bakeshop

Our flagship pink-themed restaurant-bakery blending American flavors with modern pastry. Three locations open across South Florida.

3 locations open
Dessert Factory

Aleana Bakery

Our commissary and production facility, engineered for large-scale manufacturing of desserts and seasonal goods under strict health and safety standards.

Producing at scale
Franchise Development

Keik Franchise

The engine that packages our systems, operations and marketing so partners can open their own Love Keik Bakeshop with proven standards.

Accepting franchisees
Consulting

Concept Consulting

We help investors and entrepreneurs design, launch and optimize new restaurant and hospitality concepts — from menu and cost engineering to brand and operations.

Now booking
In Development

Miami Lakes Bakeshop

Our next Love Keik Bakeshop location, currently under construction and preparing to welcome the Miami Lakes community.

Under construction
Launching Winter 2026

New Restaurant Concept

A brand-new dining concept from our kitchens, debuting Winter 2026. Details coming soon — stay tuned.

Coming Winter 2026
Alejandra Romero and Wilfredo Ulacio at a Love Keik Bakeshop location in South Florida
Love Keik Bakeshop logo Flagship Brand

A bakery that became a movement

Founded in Brickell, Miami in March 2020, Love Keik Bakeshop is known for striking desserts and dishes that blend American flavors with modern pastry technique. Signature cakes, brunches, lunches and burgers come together in an immersive, joyful atmosphere — the kind of place a new cinnamon roll can draw city-wide lines and national press.

Request Franchise Info
Alejandra Romero and Wilfredo Ulacio at Aleana Bakery, their dessert production factory in Miami
Aleana Bakery logo Dessert Factory

Production at scale

Aleana Bakery is our commissary kitchen — a facility built for preparing, cooking and packaging food products at large scale in full compliance with health and safety regulations. It is the production backbone that lets our brands grow without compromising quality.

15,000ham breads / season
40,000hallacas / season
1,000cakes / month

Supplying retailers including Sedano’s, Winn-Dixie and Bravo Supermarkets.

Chefs Wilfredo Ulacio and Alejandra Romero presenting on Telemundo television
Advisory

Consulting for new restaurant & hospitality concepts

We partner with investors and entrepreneurs to design, launch and optimize their own food and hospitality concepts — drawing on the exact playbook we used to build Keik from a $200 idea into a multimillion-dollar brand.

Concept & menu design Cost & margin engineering Kitchen & layout planning Brand & marketing Team training Franchise systems
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Learn With Us

Courses & Books

Take our knowledge home — from viral holiday recipes to the full story of building a brand.

Online Course

Cocina tu Navidad con Ale y Wil

Innovative techniques for Latin American Christmas cooking — at home and for mass production. Learn to prepare the holiday classics that made us go viral.

Cocina tu Navidad con Ale y Wil course and book cover

Step-by-step video lessons

Hosted on Hotmart · lifetime access
As Featured In

Press & Media

Our work and story have been covered by national and international outlets.

Also featured on Telemundo (HOY DÍA & Telemundo 51), El Universal (Colombia) and The New Daily.

Recognition

Awards & Honors

Distinctions across culinary excellence, business achievement and community impact.

🏆

Mara de Oro Award

Wilfredo Ulacio — Pastry Chef of international projection.

🏅

ATO Awards — Gold Category

Recognized for surpassing 7 figures / $3M+ in sales with Keik Bakeshop.

🏟️

Mara de Oro Foundation Recognition

Alejandra Romero — specialist in mass production, of great international projection.

🏛️

City of Doral Recognition

Honored by Mayor Christi Fraga for building a business committed to the community.

Citizen of the Month

Alejandra Romero — recognized by the Miami-Dade Sheriff’s Office (2025).

🎓

Goldman Sachs 10,000 Small Businesses

Wilfredo Ulacio — selected with scholarship via Miami Dade College (2025).

Alejandra Romero and Wilfredo Ulacio recognized at Doral City Hall with a congratulatory certificate
Speaking & On Air

Teaching, Speaking & Appearances

Sharing expertise on stages, panels and television across the culinary and business world.

🎤 Speaking & Panels

FIU Forum — Franchises: What You Need to Know

Speaker · Florida International University, Miami

We Love Fiestas Bootcamp

Jury / Judge · My Papilot Corporation, Miami

Venezuelan-American Chamber of Commerce

Active members since 2023

📺 TV, Podcasts & Interviews

Telemundo — HOY DÍA (Guest Chefs)

On air making Pan de Jamón · 2025

Telemundo 51 — A La Carta

Interview with Alejandra Romero · 2024 · Watch →

Amor and Business Podcast

Effective Communication as the Key to Success · Watch →

Los Sabores de Mi Tierra

With Alejandra Romero (Franklin Suárez) · Watch →

George a la Carta (George Harris)

Guest Chef appearances · Watch →
Journal

Recipes, business & hospitality

Our recipes, lessons from building a multimillion-dollar food brand, and insights on the restaurant and hospitality industry — new posts coming soon.

Recipes Business & Entrepreneurship Restaurant & Hospitality
🍰
Recipes

Signature Keik recipes

Step-by-step versions of our viral desserts and holiday classics, saved to our Pinterest.

Coming soon
📈
Business

From $200 to a franchise

Lessons on building, scaling and franchising a food brand from the ground up.

Coming soon
🍽️
Hospitality

Inside the restaurant industry

Operations, teams, mass production and the hospitality experiences behind our concepts.

Coming soon
Let’s Connect

Franchise, consult, learn or collaborate

For franchise inquiries, consulting, media requests, speaking engagements, courses or collaborations — we’d love to hear from you.