Alejandra Romero
Chef · Co-Founder · Miami

I build brands that scale.

Chef and co-founder of Keik — the happiest, pinkest bakery-restaurant in Miami. From a home kitchen to restaurants, a wholesale bakery and a franchise, I turn concepts into businesses that grow.

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01The origin

It started at home, in 2020.

No name yet — a home kitchen, a pandemic, and a promise to my family that I'd build something of my own. We dreamed in pink and sold cakes from home. People kept coming back. From Brickell to Doral, that idea became Keik: restaurants, a bakery, a franchise — and the start of everything we've built since.

Wilfredo Ulacio and Alejandra Romero
Ale & Wil — founders of Keik
02The work

Concepts we've built.

Each one started the same way — an idea, a kitchen, and a system to make it real.

Restaurants & bakeshop. The flagship — three locations across Miami.
Flagship
Wholesale baking at retail scale for major grocers.
Production
Cucina e vino. A new Italian concept opening in Miami.
Opening
Brown-butter cookies, shipped nationwide.
Launching soon

And more — concepts built for other owners, under NDA.

Ale and Wil
Partners
Ale & Wil. Side by side in every concept.
03The craft
Alejandra Romero

Built to scale.

A concept is only as good as its ability to grow. I build the part that makes it last — the operation, the brand, the numbers, and production that can meet real demand. At Aleana, that means tens of thousands of units a season on grocery shelves. At Keik, a system others can run.

$8M+Annual revenue
3Restaurants
80+On the team
40K+Hallacas a season · Aleana
7Years in the field
2Books published
Featured in Forbes · Yahoo Finance · Telemundo · Miami New Times
Contact

Let's build the next one.

ale@keikbakeshop.com